JE

Business ventures

Things I've built outside client work.

A handful of businesses I've started or co-founded over the years — some still running, some sold, all of them a way to test ideas with real stakes.

  1. 01

    Basecamp Roasters

    Co-founder — 2022, active

    A small-batch coffee roastery sourcing direct-trade beans from three farms in Central America. Started in a garage, now a storefront and wholesale line.

  2. 02

    Trailmark Goods

    Founder — 2020, acquired 2023

    Designed and sold minimalist hiking gear — a single hip-pack SKU that grew into a six-piece line before being acquired by an outdoor retailer.

  3. 03

    Fieldnote Studio

    Co-founder — 2018, active

    A three-person product studio taking on one client engagement at a time. Where most of the "selected work" on this site comes from.